It’s that time of year again. From January 21st-31st , indie filmmakers get their shot to shine, showcasing in shivering Park City, Utah. I always thought it pleasantly ironic that a name so warm was paired with a festival that took place in so chilly a locale.
So, why Sundance? Established in an attempt to bring more filmmakers out to Utah, the Festival was originally called the Utah/US Film Festival. Upon it’s inception in 1978 it wasn’t even held in Park City, but rather began in Utah’s capital, Salt Lake City. It wasn’t until 1991, years after The Sundance Institute took over Festival management, the festival name was officially changed to the Sundance Film Festival. This name comes from chairperson Robert Redford's character, The Sundance Kid, in the film Butch Cassidy and The Sundance Kid.
Ok, but why that film in particular? Many, including Redford himself, claim it was this role that truly launched his career. Thus, given that the Sundance Film Festival has catalyzed many a career of some of the greatest known independent filmmakers (think Tarantino and Soderbergh) it was only fitting to include Sundance in the name.
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Playing on the word "nomenclature", the name Nomenculture sums up our mission rather perfectly: To comment on the specialized profession of brand-naming and observe the way in which brand-names broadly affect culture. This blog is published by The Naming Group, a New York City-based brand-naming agency. www.thenaminggroup.com
Playing on the word "nomenclature", the name Nomenculture sums up our mission rather perfectly: To comment on the specialized profession of brand-naming and observe the way in which brand-names broadly affect culture. This blog is published by The Naming Group, a New York City-based brand-naming agency. www.thenaminggroup.com
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